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The next leader of your high-growth demand generation program

I build and optimize programs that scale to increase brand awareness, grow qualified pipeline, and boost revenue.

Smiling demand generation marketer poses for her professional headshot

72% More
Revenue

55% Growth in
Pipeline

40% More
MQLs

100% Under
$3M+ Budget

21% Lower
Cost Per Lead

WELCOME

With a DIY job search initiative like this, imagine what I'll be able to do for your business as a full-time part of your team.

CORE SKILLS

A complete offensive line against the challenges keeping you up at night

Strategic Digital Marketing Initiatives

Global & Executive Collaboration

Lead Generation & Conversion

Revenue Growth & Strategy

Operations Management

Leadership & Mentorship

Project Management

Analytics & Reporting

Process Improvement

Integrated Campaigns

Budget Management

ABM Strategies

 

HIGHLIGHTS

A strong track record of achievement

Marketing and sales professionals discuss strategy

Directed a cross-functional team to:

  • Build a robust demand gen program
  • Develop and execute multi-channel initiatives
  • Establish strategy alignment between marketing and sales
  • Deliver 30% growth in annual revenue
Pen pointing at data chart surrounded by coins

Leveraged paid ads in Google, RollWorks, and social platforms to:

  • Improve targeting and messaging
  • Drive a 15% increase in new MQLs QoQ
  • Reduce CPL by 12%
  • Grow pipeline from ads by 280%
  • Escalate ad revenue by 514%
Someone places a fifth star next to a row of four stars

Utilized high-level business and marketing acumen to assess the impact of existing gaps in lead experiences and:

  • Drive form and page optimizations
  • Introduce an instant booking tool
  • Escalate demo requests by 12%
  • Increase immediate bookings by 10%
Event attendees listening to speaker

Produced thought leadership content, interactive experiences, SEO strategies, events, speaking engagements, and partnerships that:

  • Generated 2X more top of funnel, organic leads in year 1
  • Delivered 18% more new MQLs YoY
Group of creative professionals crowded around laptops discussing content projects

Rebuilt the company's content strategy to optimize it for lead generation and lead the internal production agency to:

  • Deliver high-quality digital content and sales collateral
  • Generate market awareness
  • Expand MQL engagement by 22% YoY
Laptop showing business analytics dashboard

Delivered a unified CRM and marketing automation platform and designed revenue and cross-departmental analytics to:

  • Enhance alignment and collaboration
  • Resolve key stakeholder concerns
  • Improve transparency
  • Drive continuous improvements
EXPERIENCE SUMMARY

Well-rounded expertise for broad program efforts

My background in multi-channel campaigns, content programs, marketing operations, and sales development makes me a capable leader for your cross-functional demand generation program.

2023 - 2024

Director, Demand Generation at Lightspeed Systems | TX

  • Built a demand gen program that delivered 55% growth in qualified pipeline and 72% more bookings at a 21% lower cost per lead year over year.

  • Increased target audience capture at key events by 12% through expanded promotion, brand placement, and attendee engagement activities.

  • Drove investment in content marketing that led to a 25% increase in organic web traffic and a 59% increase in pipeline originating from organic search.

  • Operationalized intent and engagement data in expanded channels to personalize touch points and boost lead to MQL conversion rate by 8%.

  • Executed SEM tests and improvements that elevated conversion rates by 77% and raised CTRs to more than double the averages for our industry.

  • Streamlined meeting booking experiences to drive more meetings and increase MQL to SQL conversion rate by 8%.

  • Guided design and implementation of Salesforce and Pardot infrastructures that increased visibility and accuracy of attribution and engagement data.

  • Provided my team with repeatable ways to identify performance gaps and opportunities, pivot quickly, and execute new efforts at scale.

    • 2020 - 2022

    Director of Demand Generation at Centercode | CA

  • Directed cross-functional team to generate record MQL volumes and grow annual revenue by 30%.

  • Improved paid ads efforts to boost MQLs by 15% QoQ, reduce CPL by 12%, and expand qualified pipeline by 280%.

  • Accelerated pipeline velocity by building SDR team, creating process automation, and developing nurture strategies.

  • Deployed cross-channel campaigns, leading to 40% more MQLs YoY, with 16% QoQ average pipeline growth.

  • Cultivated, mentored, and directed a high-performing team of creative and marketing professionals with a $1M+ budget.

  • Designed revenue and demand gen analytics to identify gaps, drive improvements, and showcase ROI.

  • Developed tech infrastructure and processes to improve lead flow, reduce time to first call, and resolve qualification gaps.

  • Optimized tech stack, forms, and landing pages to boost demo requests by 12% and increase bookings by 10%.

    • 2019 - 2020

    Content Marketing Director
    at Centercode | CA

  • Created content roadmap, refined messages, and executed initiatives to position the company as a category builder.

  • Led the internal production agency to deliver high-quality digital content and expand MQL engagements by 22% YoY.

  • Introduced interactive video and quiz content that generated 50% more MQLs compared to the company’s static content.

  • Delivered a robust content program to bridge gaps in the content funnel, improve engagement and boost conversions.

    • 2017 - 2019

    B2B Marketing Manager
    at Centercode | CA

  • Leveraged inbound marketing strategies to position the company as a beta testing leader and drive MQL lead flow.

  • Refined Marketo operations with improved lead scoring, qualification, and email campaigns.

  • Promoted new content to existing and prospective leads, enhancing awareness, visibility, and lead generation.

    • 2012 - 2016

    Marketing Representative at RAMPF Holding | Germany

  • Created strategy, worked closely with clients, and managed logistics to deliver high-end events for six subsidiaries.

  • Delivered multi-channel campaigns to foster partner relationships and boost global alignment.

  • Introduced a flexible booth system to reduce exhibition costs by 35% and increase brand recognition at events.


    • ENDORSEMENTS

    What collaborators are saying

    I'm fortunate to have had the opportunity to build strong professional relationships with and gain the trust of executives, stakeholders, peers, teammates, and customers alike.

    WORK WITH ME

    "Erin's intuition and leadership are excellent, and her ability to think about demand generation from an ROI perspective is invaluable to the company."

    Britt Davies

    VP of Marketing

    "Erin is knowledgeable, reliable, and is a great mediator and planner. She’s also extremely good at understanding many different viewpoints and providing new insights while still listening to and acknowledging my perspective. Even while juggling so many things, she always made time to answer my questions and provide crucial direction and support."

    Seph Kim

    Graphic Designer

    "Erin is always a pleasure to collaborate with. She understands the big picture but pays attention to details that I’ve overlooked. She’s humble, honest, and always gives full effort to any project in front of her." 

    John Little

    VP of Product

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